Getting into the Google search results isn't hard. Throw up website content, submit it to Google, and you'll probably rank for a few keywords. But when 75% of searchers don't make it past the first page, that isn't enough to get traffic.
You need to optimize your website for SEO to get better results. But with all that's required, you probably want to hire an SEO expert to handle the job.
With all the options for SEO services, it's not easy to look through the noise and find the best option. Follow the guide below to find the best SEO services company for your unique needs.
Think of All Your Needs
Great SEO requires more than fantastic content. You need to structure your pages correctly, target the right keywords, optimize your website for performance, create website graphics, and much more.
Not every SEO company will be able to meet all those goals. Some providers will focus on creating great content without much detail to research. At the same time, others will focus on technical SEO and optimizing websites.
You don't want to work with an SEO marketing company that doesn't meet all your needs. Check the services a company offers to see how well they align with your SEO marketing requirements.
Consider the Price
Understanding your pricing options is essential when looking for an SEO services company. You can find various options, with some companies offering much better value than others.
If you want to hire a full-service agency, you'll probably hire them on a retainer. Depending on the size of a company, this can be a large monthly fee for services.
But if you want fewer services, you can also hire a company for individual projects. You can pay individually for website optimization, individual articles, and more.
Look at the pricing options available, consider your needs, and find a provider that offers the most value for your company.
Be Wary of Guarantees
One problem many people have with SEO is that there are no guarantees. Unlike paid ads - where you get guaranteed traffic when you pay - search engines aren't obligated to send traffic to your website.
You're just doing your best to give search engines what they want in the hope that you'll get higher rankings.
That's why it's important to be cautious when a company offers guarantees. Nobody can guarantee search engine rankings. And even if someone can offer temporary results, they may not last.
Reputable companies know this and will let you know that there aren't guaranteed results. They will do everything right to maximize your chance of ranking and, in most cases, will succeed.
Find Great Communicators
Since SEO takes a while to work, you'll probably work with SEO companies for a while. However, that doesn't mean you should never hear any updates from the people doing the work.
You should get regular updates detailing all the work being done on your website. You can see the pages optimized, articles written, backlinks built, and every other SEO task.
Ideally, you'll get one or two updates per month. This will give you more confidence that work is getting done and you're getting your money's worth.
Otherwise, there's no way for you to know if a company is doing great work or taking advantage of you.
Understand the SEO Work
There are many ways to work in the SEO field. Most companies go the traditional path of trying to give Google what it wants and not taking shortcuts. But other companies will try to get short-term results by manipulating the Google algorithm.
The problem is that there is even less of a guarantee that underhanded SEO tactics will produce lasting results. You'll get short-term rankings, but then risk your website being penalized and unable to rank anymore.
Try to better understand how to do SEO the right way. You don't need to be an expert, but learning about SEO yourself will help you understand if an SEO company does quality work that will last.
Look at Case Studies
It's not difficult to show your work in the SEO field. You use a rank checker to see where your keywords rank before you start work and check again after some time has passed. If you see keyword ranking and traffic increases, it's a sign that your SEO process worked.
That's why many it's smart for a local SEO company to create case studies that show their results. They create reports detailing traffic increases that happened because of their work.
Most companies put these case studies on their websites. Check their websites to see what results a company has produced before.
Read Client Feedback
You can learn a ton by visiting a company's website and speaking to their representatives. But you won't get the complete picture of working with them by doing only those things.
If you want to learn more, you must hear what other clients say.
Read reviews online to learn more about the pros and cons of any SEO agency you speak with. This will give you a better picture of how well a company handles its service and if it has happy customers.
Remember that having the skill to handle the work isn't enough to make customers happy.
Look Carefully for an SEO Services Company
SEO is a process that takes a while to work. You work diligently over the months and eventually see results when search engines notice what you've done and rank your website higher.
This means you can't afford to waste time on an SEO services company that doesn't do SEO properly. Use the guide above to learn how to vet your options and find an SEO provider who can help generate more traffic to your website.
Of course, SEO isn't the only way to generate traffic to your website and business. Look for more posts on the blog to find more marketing tactics.