The cannabis industry is growing rapidly - especially in Europe. Research suggests more than a 33.5% compound annual growth rate (CAGR) from 2021 to 2027. This presents a significant opportunity for European companies.

Terpenes may offer numerous benefits for companies looking to introduce new products to the market. This article will explain terpenes, and how they work so business leaders can decide whether they're right for their company's strategy.

Keep reading to learn more.

What are Terpenes?

Terpenes are the compounds in cannabis that give it a unique aroma and flavor. They don't contain tetrahydrocannabinol (THC), the active ingredient of cannabis, and are not the same as cannabidiol (CBD).

Each strain of cannabis plant has its own terpenes, although there can be overlap. It is possible for consumer products to utilize different terpenes in different ways.

Properties of Terpenes

Terpenes offer numerous beneficial properties that can make them a worthwhile addition to various products. Research supported by numerous trials shows they can be:

• Anti-inflammatory
• Antioxidants
• Anticonvulsants
• Antidepressants
• Anti-allergic
• Antibiotic
• Anti-diabetic

Terpenes have very low toxicity levels, making them viable in a wide variety of industries. It's also worth noting that some use cases have more to do with the flavoring and aroma benefits of terpenes rather than their medicinal properties.

Uses of Terpenes

Companies across many industries are already using terpenes. Here's how.

Food and Beverages

As mentioned in the previous section, terpenes have low toxicity levels, which makes it possible to use them in food and beverage products. They can be used to create things like hemp cookies, cannabis-flavor chocolate, and even alcohol offerings like cannabis beer and hemp gin.

Companies can use terpenes to create unique flavor profiles and infuse their food and beverage products with amazing health benefits, like antioxidants. The use of terpenes in this industry has opened up new opportunities to make products that really stand out.

Cosmetics and Lotions

Terpenes are also being used in various cosmetic products and lotions. They're a common ingredient in these products because of the health benefits they can provide.

For example, terpene-infused lotion may provide all-natural anti-inflammatory effects. Terpenes in makeup can help people protect their skin without having to give up the products they enjoy using.

Essential oils and bath salts are also commonly infused with terpenes to provide new benefits and aromas.

Vapes

Vaping is becoming increasingly popular throughout not only Europe but also the world. Terpenes give companies in this industry the ability to create unique vape cartridge flavors that help to set them apart from the competition.

It's another example of how terpenes can be utilized to manufacture products that set a company apart from others in its industry.

Terpenes in Europe: Moving Forward

There is a significant demand for cannabis products in European markets, which should only continue growing. Consumers enjoy the unique feelings, aromas, and medicinal benefits of the cannabis plant.

In the future, many customers may base their purchasing decision on whether a product has terpenes, CBD, or THC infused. But the growth of this industry is still in its early stages in Europe.

That makes now a fantastic moment for companies to consider using terpenes in their products. A successful strategy in this category of product could prepare many consumer-focused European businesses to thrive for the next decade.

What It All Means

All in all, terpenes are here to stay and will become increasingly important in the world of cannabis-infused products. Therefore, it is essential that entrepreneurs considering entering the market find a reliable supplier with a track record of great quality CBD products such as Sequoya.

With the onset of the new era of cannabis legalization, there is no better time than now to capitalize on terpenes and all they can offer. Sequoya has the expertise needed to supply you with top-notch products, making it the perfect partner to help your business grow.